PMH productions is an independent production company. They were commissioned by a local fashion store they are ask to make a short promotion video for fair-trade clothes. The video would be sent to customers on a DVD or streamed on the internet. it had to be finished in time for a launch event in three month's.
The producer started holding team meetings and they brainstormed ideas that would be possible the team used mind maps to initiate ideas. the team undertook some research in to each idea and came back to address each idea and how much time, money and practically of the ideas at hand.
The ad the idea of shooting in Malaysia but the rejected it because it would take up to much time and money for them to get this done. They also rejected the idea of taking still images because although it was a good idea i would not be a good DVD or internet stream. They did decide on shooting a fashion show at local
studio and invite an audience with beautiful fair-trade logos and writing at the back of the fashion show to make sure everyone could see them and so they would know that their local store was a fair-trade store.
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